Audience Building: Who, Where, and Why do they Care?

M.A.A.A faculty member Sara R. Leonard will be joined by Ramona Baker, program director for the M.A. in Arts Administration, along with other faculty members in the program. Join us to learn about the importance of audience building in arts administration, including effective strategies to help grow audiences. Bring your questions! 

Sara R. Leonard is an arts management consultant, educator, and researcher specializing in audience building.  With 15 years of experience in nonprofit management, as both a practitioner and partner, Sara develops the capacities of nonprofit cultural organizations to fulfill their missions and be vibrant and vital parts of their communities. Sara co-authored the National Endowment for the Arts’ 2015 report, When Going Gets Tough: Barriers and Motivations Affecting Arts Attendance, and teaches courses on a variety of topics related to nonprofit and arts management at the undergraduate and graduate levels.