AI in Marketing & Communications: Opportunities, Challenges, and the Human Factor

AI in Marketing & Communications: Opportunities, Challenges, and the Human Factor is a 60-minute interactive session designed to help marketing and communications professionals understand the transformative role of artificial intelligence in today’s digital landscape. The webinar explores practical applications of AI across content creation, research, and workflow automation, while emphasizing that AI is an enhancement—not a cure-all. Participants will learn how AI impacts brand building, SEO strategies, and consumer discovery, and examine ethical considerations such as transparency and trust in an era of deepfakes and misinformation. The session also highlights the irreplaceable value of human creativity and empathy in marketing, ensuring attendees leave with actionable insights and a clear understanding of how to integrate AI responsibly and effectively into their strategies.

Michael Tinati is the founder and managing director of Kinetics MarCom, a Maryland-based strategic marketing and communications firm. With over 35 years of experience, Michael has led transformative initiatives in product launches, service innovation, and organizational rebranding. Recognized as a catalyst for change, he has partnered with global leaders such as Procter & Gamble, Citibank, GE, ExxonMobil, and Sprint. Throughout his career, Michael has been at the intersection of technology and marketing. He played a role in pioneering efforts like GE’s early dial-up services, Sprint’s internet business solutions and mobile platforms and the assimilation of biometrics in the travel industry. Today, Michael is at the forefront of integrating generative AI into marketing and communications strategies for both nonprofit and for-profit organizations. His expertise bridges traditional marketing principles with cutting-edge AI applications, helping organizations adapt and thrive in the era of intelligent automation.