AI in PR Practice: Research, Tips, and Tools.

During this webinar, Dr. Siobhan Stiles will first examine how artificial intelligence is being used in public relations practice (e.g., managing communications, media monitoring, preventing crises, conducting research, and generating content). Specific tips for using ChatGPT will be included, as will suggestions for monitoring the work produced by AI. Dr. Stiles will also touch upon some of the current research on AI in public relations practice, as it exists now and its future implications.

Dr. Siobahn Stiles has been researching and teaching public relations at the undergraduate level for more than a decade. She has been fascinated with ChatGPT since its introduction to the public in November of 2022 and has found the dystopic and utopic framing of the technology to be very intriguing. Recently, she has begun experimenting with ChatGPT in her research and daily life.

If you have any questions about the webinar, please contact us at graduateadmissions@goucher.edu.